The King Abdulaziz Center for World Culture, also known as Ithra, is situated in Dhahran, Saudi Arabia. It was built by Saudi Aramco and inaugurated by King Salman bin Abdulaziz on December 1, 2016. It is operated by Saudi Aramco and is currently the company’s main corporate social responsibility initiative with a focus on culture, learning and cross-cultural activities. The center is located where the first commercial Saudi oilfield was found in March 1938. The center incorporates a museum, children museum, library, cinema, theater, and exhibition halls. It was designed by the Norwegian architectural firm Snøhetta. The center has been listed in Time magazine as one of the world’s top 100 places to visit and attracted one million visitors in 2019.